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DraftKings to acquire Golden Nugget Online Gaming
DraftKings Inc. and Golden Nugget Online Gaming, Inc. today announced that they have entered into a definitive agreement for DraftKings to acquire Golden Nugget Online Gaming in an all-stock transaction that has an implied equity value of approximately $1.56 billion. The acquisition will enable DraftKings to leverage Golden Nugget’s well-known brand, iGaming product experience and existing combined database of more than 5 million customers. In connection with the acquisition, DraftKings has entered into a commercial agreement with Fertitta Entertainment, Inc., the parent company of the Houston Rockets, Golden Nugget, LLC and Landry’s LLC, and a leader in the gaming, restaurant, hospitality, and sports entertainment industry.
“Our acquisition of Golden Nugget Online Gaming, a brand synonymous with iGaming and entertainment, will enhance our ability to instantly reach a broader consumer base, including Golden Nugget’s loyal ‘iGaming-first’ customers,” said Jason Robins, DraftKings’ CEO and Chairman of the Board. “This deal creates meaningful synergies such as increased combined company revenues driven by additional cross-sell opportunities, loyalty integrations and tech-driven product expansion as well as technology optimization and greater marketing efficiencies. We look forward to Tilman being an active member of our Board and one of our largest shareholders.”
“This transaction will add great value to the shareholders as two market leaders merge into a leading global player in digital sports, entertainment and online gaming,” said Tilman Fertitta, Chairman and CEO of GNOG. “Leveraging Fertitta Entertainment’s broad entertainment offerings and extensive customer database, coupled with DraftKings’ mammoth network makes this an unbeatable partnership. Together, we can offer value to our combined customer base that is unparalleled. We believe that DraftKings is one of the leading players in this burgeoning space and couldn’t be more excited to lock arms with Jason and the DraftKings family across our entire portfolio of assets, including the Houston Rockets, the Golden Nugget casinos and Landry’s vast portfolio of restaurants. This is a strong commercial agreement for both companies.”
Synergies and Strategic Benefits of the Acquisition
The acquisition of Golden Nugget Online Gaming will deliver significant strategic benefits to DraftKings as well as expected synergies of $300mm at maturity. DraftKings will deploy a multi-brand strategy which will enhance cross-sell opportunities and drive increased market share and revenue growth. In addition, there will be multiple channels for cost savings by, among other things, eliminating platform costs as a result of migrating Golden Nugget’s current technology to DraftKings’ in-house proprietary platform, recognizing enhanced returns on advertising spend through marketing efficiencies, and reducing G&A costs such as duplicative corporate overhead. The commercial deal will also reduce DraftKings’ market access rates through preferred pricing with Golden Nugget-owned properties and an exclusive commercial deal across daily fantasy sports, sportsbook and iGaming with the Houston Rockets which further solidifies the deep partnership between DraftKings and Fertitta Entertainment. Additionally, the all-stock deal preserves DraftKings’ balance sheet and aligns the long-term interests of both brands and shareholders.
Combined company revenues
DraftKings expects to see revenue uplift from additional cross-promotion opportunities, which will expand the Company’s customer base by engaging a loyal iGaming-first customer. Additionally, there are anticipated revenue synergies through potential technology and game expansion, including Live Dealer offerings.
Technology optimization
By bringing Golden Nugget Online Gaming onto DraftKings’ in-house technology, DraftKings expects to eliminate current Golden Nugget Online Gaming’s third-party platform costs, reducing operating expenses and vendor costs. Additionally, DraftKings’ technology-first approach will drive product enhancement through expanded offerings, including in-house live dealer, and an improved consumer-driven experience.
Marketing efficiencies
By streamlining marketing strategies and efforts between the two brands, DraftKings expects to realize a higher return on investment. Additionally, the agreement provides DraftKings new opportunities to deeply integrate with Fertitta Entertainment, Inc. and market to existing Golden Nugget customers through cross-selling products, in retail sportsbooks and across Fertitta Entertainment, Inc. assets. DraftKings customers will also have access to new VIP and promotional opportunities, including the ability to purchase discounted rewards and secure reservations using the DraftKings VIP rewards program, subject to a pricing agreement to be determined.
In connection with the acquisition, DraftKings has also reached an agreement regarding a separate commercial deal with Fertitta Entertainment, Inc. across its asset portfolio, including the Houston Rockets, Golden Nugget, LLC and Landry’s LLC. The commercial agreement will include marketing integrations, sponsorship assets with the Houston Rockets, an expanded retail sportsbook presence, and the optionality to obtain market access on favorable terms through certain Golden Nugget casinos. DraftKings will also become the exclusive daily fantasy sports, sports betting, and iGaming partner of the Houston Rockets and intends to open a sportsbook at the Toyota Center, pending state legalization and regulatory approvals.
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Reelzone joins forces with Hacksaw Gaming
Hacksaw Gaming’s full casino content portfolio, including all scratchcards and slots, will be found on reelzone.app.
Stefan Rafael, CMO at Reelzone said, “We are thrilled to have partnered up with Hacksaw Gaming and look forward to working closely with them, seeing their games on our platform and expanding their brand in a new “blue ocean” of social casino. We are confident that this partnership will be beneficial to both parties and we believe that the Hacksaw Gaming team’s knowledge, creativity, technology and business mindset is a perfect fit for Reelzone so we couldn’t be happier having them as our exclusive launching partner.
Marcus Cordes, COO at Hacksaw Gaming added, “At Hacksaw Gaming we are always looking for new opportunities to diversify our reach and growth and really believe that the new concept headed by Reelzone is a great way to push the boundaries for social casino. We are very excited to see where this will lead.”
BingoBilly's parlay slots tournament
It’s time to discover a new favorite online slot. Leading online bingo site BingoBilly today announced its 3-Day Most Popular Parlay Slots Tournament starting Friday, featuring $1,101 in total prizes.
“A popularity contest where everyone has a chance to win? This is something we can really get behind,” said Laura Chacon, Bingo Manager of BingoBilly. “By checking out the most popular Parlay slots at BingoBilly, you’ve got a real chance to pocket some serious cash.”
Players will earn one Tournament Point for every $13 wagered on the featured slot of the day.
At the end of each day, BingoBilly will award prizes to the top-13 point earners according to the following payout schedule: $113 for 1st place; $50 each for 2nd and 3rd; $25 each for 4th and 5th; and $13 each for 6th-13th.
Winners who have made a deposit the day of the slot tournament will receive their prize paid in cash. Those who haven’t deposited that day will receive 50% of the prize value, paid in bonus.
Players who have yet to sign up for an online bingo account can take advantage of BingoBilly's $30 free trial bonus. Plus, first time depositors are eligible for progressive bonuses worth up to 600%.
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Pragmatic Play live in Denmark with Vera & John
Games from leading slots supplier Pragmatic Play are now live in Denmark after being certified by the regulator.
The Malta-based provider has made its content available on an exclusive basis on Vera & John Casino DK, giving the popular operator its games exclusively for an introductory period.
Yossi Barzely, Head of Development at Pragmatic Play, said, "We're delighted to have passed the stringent criteria required to supply operators in Denmark and are looking forward to offering our games to Danish players.
"We're also very pleased that it will allow us to extend our relationship with Vera & John and are confident that other operators will take their lead in the coming months."
Victor Olinger, Head of Gaming at Vera & John, said, "Pragmatic Play's content has been very popular with our players in other markets, so we're delighted we can now offer it to Danish players, too.
"We're sure the new games will be as equally well-received as the existing portfolio and will become player favorites in no time at all."
Regulatory approval for Pragmatic Play in Denmark follows the award of a license in the long-established U.K. market in April this year and complements the company's existing licenses in Italy and Romania.
The supplier, who release two new games each month, can now boast a portfolio of over 80 HTML5 slots, including Wolf Gold, Hot Safari, Queen of Gold and 7 Monkeys, as well as the recently launched Jurassic Giants and forthcoming Pixie Wings.
These games feature on some of the world's leading casinos brands and helped earn the supplier the title Software Rising Star category at the EGR B2B Awards.
Lucky Creek Casino presents Bucksy Malone slot
Online casino players can get 20 free spins right now on Bucksy Malone, the 1920s Italian gangster themed video slot available at Lucky Creek Casino. Lucky Creek is a wild west-themed casino from the Genesys Club Group, and the adventurous feel of the casino appeals to a large audience.
"We created a free spins offer on one of our best paying slots. Bucksy Malone offers exciting features for slots players. One of the key qualities is the extremely popular feature game in the form of Bucksy's Whiskey Run, that gives players the chance to pick between five barrels to win different mystery amounts," explains Steven Miller, Genesys Club Manager.
Bucksy Malone pays wins of up to 60,000 coins and plays up to 10 coins and 40 lines. The scatter feature awards 10 free spins with a 2x, 4x or 5x multiplier, depending on how many scatters appear. The game also offers a wild as well as an extra random wild. In addition to the Whiskey Run feature game, there is also a gamble game, whereby you can gamble on a win to double or quadruple your win.
"Bucksy Malone's Gamble Game offers something different in the video slot genre and this is a big hit with players, because it allows you to pick a color or suit and if it matches the card drawn, you’ll double or quadruple your win respectively," added Miller.
One of the core attractions for lovers of video slots will be the well rounded and striking graphics and animations. As all seasoned players will know, spending time on a particular slot is one of the best strategies to gain wins and because of this, players will appreciate this slot which will keep them engaged with icons and stylized elements that are fun and easy to identify with.
Lucky Creek Casino forms part of 5 casinos under the Genesys Club umbrella and the Casino was established in 2009. There's an excellent choice of over 150 HD games (over 50 of which are playable on mobile) uniquely developed by Saucify. Lucky Creek's game selection includes video slots, classic slots, progressive slots, table games such as roulette and blackjack, and a variety of video pokers as well as other games such as scratch cards and Keno. The casino offers 24 hour live support.
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SciPlay to launch Fitness & Slots
With millions around the world looking to maintain a fitness routine during the Coronavirus quarantine, SciPlay, one of the world's leading social gaming companies, has teamed up with fitness influencer and Bravo star, Craig Ramsay, to launch Fitness & Slots.
The goal of the Fitness & Slots YouTube channel is to boost viewers' health and mood. The channel will inspire them to live a healthy lifestyle despite the challenging circumstances by gamifying their workouts and combining top exercising techniques with SciPlay's mobile games.
Ramsay, who's played SciPlay's Social Casino games for years, was playing 88 Fortunes Slots while waiting to board a flight last year. He ran into a game issue due to poor internet connection and emailed SciPlay's Customer Support for assistance. In his request, Ramsay introduced himself as a fan and Celebrity Personal Trainer, who encourages his clients to incorporate SciPlay's slot machine games into their workout routines. The team at SciPlay couldn't wait to learn more about Ramsay's unique exercise method. Eventually, after a few conversations between the star and SciPlay's Global CMO Noga Halperin and 88 Fortunes Slots' Marketing Lead, Dafna Ben Onn, the idea for the online video channel was born.
"I'm no rookie, I've been playing Jackpot Party, Bingo Showdown®, 88 Fortunes and other SciPlay games for years, while developing exercise programs that complement the games. I'm grateful that this form of exercise and movement is gathering momentum, helping people through these challenging times and positively changing peoples' relationship with their body, health and wellness," Ramsay said.
The YouTube channel will feature an exercise series based on SciPlay's gaming hits. Viewers will learn all about Ramsay's "Fitness and Slots" philosophy, participate in weekly challenges, and get inspired to incorporate gamified workouts into their day-to-day schedule and live healthier lifestyles.
Ramsay adds, "Exercising is always important, but recent events and restrictions have made our society even more stressed than before, and people all around the world have difficulty maintaining a normal daily routine that includes movement. That stress has a negative effect on us, and physical movement has the power to make us feel de-stressed and calm. I've made it my passion to motivate people and support them through challenges and there is no better, more exciting and entertaining way than to invite people to gamify their workouts.
This exciting combo has inspired countless clients, friends and family members of mine to move their bodies, feel physically and mentally great and positively impact their health and wellness, ALL by simply continuing to play their favorite games, while consciously moving their bodies by walking, stretching, performing body weight exercises and more."
To answer the growing need for activity and entertainment, new content will be constantly added based on viewers' changing needs and preferences. Several days ago, the "Home Sweat Home" content series was released. The series, that was originally meant to include visits to celebrity homes and personal gamified training sessions, was adjusted due to current events and instead focuses on detailing Ramsay's signature training method.
"We're proud to partner with Craig because we believe in the message of Fitness & Slots and in its ability to improve both the exercising and gaming experience," says Ben Onn. "This positive influence is crucial in our current circumstances and can make a real difference in people's life while they are quarantined at home and dealing with a lack of movement. We believe that it can contribute not only to our players' physical health, but also to their emotional state. We have an opportunity to help people relax and provide them with some much-needed fun."
Ramsay is fitness expert well known for his role on Bravo's "Thintervention" where he co-hosted with Jackie Warner. He was also featured as the stand out gay couple on Bravo's international hit show "Newlyweds: The First Year". His online series "5 minute workout anywhere" for Scripps Network gained him world-wide recognition.
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Greentube integrates slots with 888 Casino
Greentube, the Novomatic Interactive division, has strengthened its presence in the U.K. after launching a selection of its premium games with one of the world’s most popular online gaming companies, 888.
Greentube has gained significant momentum in the U.K. over the last year, building on the success of the land-based business by securing several key partnerships with major domestic brands. Its online adaptions of popular land-based titles, in addition to its recent releases, are now available through 888’s casino and bingo products and are set to go live soon across the operator’s rapidly growing multivendor platform. Classic games such as Book of Ra Deluxe, Lucky Lady's Charm Deluxe, Sizzling Hot Deluxe and Reel King have already been made available, highlighting 888’s ability to integrate new technologies and suppliers for its players.
888 has quickly gone from being an early pioneer to a leading operator with a strong international footprint, and this new partnership will allow it to continue integrating both the freshest technologies and highest quality gaming content.
Michael Bauer, CFO/CGO at Greentube, said, “Adding 888 to our network of operators underscores the strong performance of our games in the U.K. – a market where our expertise, bolstered by NOVOMATIC’s reputation in the land-based arena, separates us from the crowd. 888’s presence on the global stage will also serve as a strategic advantage as we continue to grow our footprint in new territories and expand our distribution network with industry leaders.”
Guy Cohen, SVP of B2C at 888, said, “Greentube not only offers an impressive interactive offering, but also expertise of the UK market which made this partnership seamless throughout the integration process. We look forward to launching Greentube’s portfolio across our international platforms where we are confident its engaging and innovative titles will continue to deliver great results.”
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DraftKings names Head of Sportsbook
DraftKings, Inc. today announced Sean Hurley has been hired as the new Head of Sportsbook to help build, launch and drive the sports betting vertical at DraftKings. In this newly created role, Hurley will report to Chief Revenue Officer and co-founder Matt Kalish.
"Sean brings a wealth of gaming experience to DraftKings and furthers our ability to be a leader in the sports betting market," said Kalish.
Hurley will be based in DraftKings' newly opened office in Hoboken, New Jersey. He will focus on preparing Sportsbook as a potential new line of business for DraftKings in anticipation of the pending Supreme Court decision in Christie v. National Collegiate Athletic Association.
Prior to joining DraftKings, Hurley gained extensive knowledge of the iGaming space with senior roles in both B2B and B2C companies. Most recently, Hurley led sales and commercial for Amelco, a sportsbook and trading platform supplier based in London.
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BetConstruct launches BCverse
BetConstruct is introducing the very first iGaming Metaverse platform in the industry, BCverse, an ultimate gateway to the Metaverse realm.
Constantly seeking new ways to bring innovation to the center stage, the company, in cooperation with PandaMR, built its comprehensive Metaverse platform that will reshape the iGaming industry, unveiling a digital universe with limitless possibilities.
BetConstruct, Fastex Ecosystem, as well as other SoftConstruct brands, will now have their platforms on Metaverse. Moreover, BetConstruct's Metaverse version, BCverse, is already live with all its solutions.
The brand-new virtual environment offers a cutting-edge combination of gaming, networking, and commerce, providing its users with a unique all-in-one platform to communicate and conduct business online. Along with that, the platform offers AI assistants that are able to answer all queries quickly and accurately 24/7 in over 100 languages. This initiative provides an unparalleled niche for all users to transfer their business into Metaverse, where all their ideas turn into real business solutions.
As an all-inclusive 3D recreation of BetConstruct, BCverse is a space where virtual reality seamlessly blends with real-life experiences, empowering all partners to transform and grow their businesses into a gateway of endless technological opportunities.
The evergrowing scope of products and services of BetConstruct are integrated into virtual spaces creating an immersive environment where every idea can take a real shape.
The new BCverse is a major step forward set to leverage the latest technology and reestablish the way users perceive and interact with virtual reality.
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High 5 Games and Caesars team up in Pennsylvania
High 5 Games today announced a partnership with Caesars Sportsbook & Casino to launch the casino content provider’s games for Caesars Sportsbook & Casino customers in Pennsylvania. Popular titles from H5G’s studio are now available on Caesars Sportsbook & Casino in Pennsylvania, including land-based games such as Golden Knight, Jaguar Princess, and Dangerous Beauty.
High 5 Games’s long-standing relationship with Caesars spans nearly a decade, starting when Caesars became the slot creator’s first official iGaming partner in New Jersey in January 2014. The popularity of H5G titles among players meant additional slots were soon added to gaming floors across Caesars Entertainment land-based casinos as well as online.
“Taking our games online in Pennsylvania is a pivotal moment in our enduring partnership with Caesars,” said High 5 Games CEO, Tony Singer. “Our priority is always to support our operator partners wherever they operate, and our performance-proven casino titles are well suited to enhance their offering and ensure our mutual long-term success.”
With H5G already a significant part of the slots offering at Caesars-owned casinos in New Jersey, Michigan, and Ontario, adding Pennsylvania to the roadmap for growth was the next logical step. Gaining a foothold in the Keystone State of Pennsylvania is a big milestone for H5G as the industry-leading casino content supplier continues its rapid expansion into new markets.
“We take pride in offering exceptional content to our casino players and our expanded partnership with High 5 Games allows us to continue delivering on that promise,” said Matthew Sunderland, Senior Vice President of iGaming at Caesars Digital. “This launch in Pennsylvania further elevates our selection of games to bring an enjoyable experience to our players." Rapid Rewards, the wildly successful in-game promotional system developed by H5G, is now also featured on Caesars’ newly rebranded New Jersey-based online casino, TropicanaCasino.com. Planned next for its expansion are the states of Michigan, Pennsylvania, and West Virginia.”
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Relax Gaming’s Dream Drop Jackpots nets seventh millionaire in mega win
Relax Gaming, the iGaming aggregator and supplier of unique content, has racked up seven lucky millionaires in less than 12 months, with a player scooping a life-changing jackpot when playing Temple Tumble 2 Dream Drop on Unibet Casino.
Following a €1.27 bet, the player walked away with a staggering €2,408,389, making the player the seventh person to win a seven-figure sum on a Relax Gaming jackpot title since Dream Drop’s launch less than a year ago.
This latest big prize comes less than a month after the sixth millionaire was made, which further highlights that rewards are there to be won within the brand’s top-quality portfolio, and makes the slot the first ever jackpot product to reseed higher than its last jackpot fallout amount!
Released in May 2022, Temple Tumble 2 Dream Drop was the first of Relax’s titles to incorporate the highly anticipated Dream Drop Jackpots mechanic, a progressive jackpot activated by landing six Dream Drop symbols in the randomly-triggered jackpot entry spin.
The feature-rich, adventure-packed sequel to all-time top-performer Temple Tumble contains a number of other free spin modes and features including tumbles galore, wilds, and increasing multipliers that all contributed to the excitement surrounding this blockbuster hit.
Commenting on the win, Simon Hammon, CEO at Relax Gaming, said: “To have had two seven-figure wins in quick succession further highlights the success and popularity of our jackpot mechanic and to see players enjoy our content and land those big wins fills us with joy.
“We have only scratched the surface with this mechanic as there are a number of fantastic Dream Drop Jackpot titles coming to casinos this year and we’re excited to see this winning momentum continue at pace.’’
David Robertson, Director Casino and Gaming at Kindred Group, said: “It is always a thrill for us to see players win life-changing sums on our platform.
“The Relax library continues to resonate thanks to the engaging and innovative content available, and these regular big wins will only enhance the satisfaction that players have for the Dream Drop’s titles.”
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