Обсуждение участника:Parimatch Enters Partnership with FAST TRACK
FAST TRACK's ambitious team is already fully customizing its platform and working to help Parimatch create improved moments and interactions for players.
Paris Match was founded in 1994, and was one of the first bookmakers to launch an online betting website in the CIS region. The brand's success as a leader in the region allowed them to expand to more than 10 countries and became a global brand.
Tamara Babits, chief marketing officer of ParisMatch, said, "ParisMatch is a dynamic and agile organization. With FAST TRACK CRM, we will have a CRM platform that matches our own data-driven and forward-thinking ways of working. This platform will enable us to interact with the best channels and players at the right moment."
FAST TRACK CRM allows operators to control all aspects of player engagement in one place in real time, which is key to delivering personalized player experiences and taking customer interactions to the next level.
FAST TRACK co-founder and CEO Simon Lidzen believes the partnership is a perfect match. "Working with people who are already way ahead of crowds in their approach to data and automation is incredibly inspiring. The Paris Match team has shown a deep understanding of what it means to create purposeful engagement by targeting players at the right moment, and it's FAST TRACK's job now to support them in doing so."
FAST TRACK has enjoyed a lot of interest in FAST TRACK CRM since the product was officially launched in February 2019, and will continue to develop services to simplify the online casino business for partners.