Участник:K-League-Korea Seven signs joint marketing business agreement
The federation said on the 31st, "We held a business agreement ceremony at the soccer center on the 30th, attended by officials from both companies, including Han Woong-soo, vice president of the federation, Choi Kyung-ho, CEO of Korea Seven, and Kim Min-jung, head of the marketing division."
After signing a distribution contract for the "K League Panini Trading Card" in September this year, the federation and Korea Seven have collaborated in various ways, including online and offline promotion, content production, and sponsorship of snacks for the K League youth team.
In particular, the "K League Panini Card" exceeded 1.2 million packs in cumulative sales about a month after its release.
Following the successful "K League Panini Trading Card" collaboration, the two companies signed this agreement to jointly promote various businesses and tasks along with expanding the base of professional football in the future.
The main agreements include the launch of ▲ products and joint promotion ▲ online and offline joint marketing.
The two companies plan to discuss co-production and sale of K-League integrated MD products, development of joint products such as K-League branding snacks and instant foods, and operation of K-League-Seven Eleven pop-up stores.