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What is the history of digital marketing? Digital marketing refers to using digital channels such as search engines, social media channels, mobile applications, emails and websites in conjunction with traditional forms like television and radio broadcasting to market products or services. Digital marketing stands apart from traditional forms in that it allows businesses to interact directly with customers, monitor customer trends and remain relevant and interesting in the eyes of customers.

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Back when computers were still large room-size machines equipped with numerous vacuum tubes, scientists began exploring ways to connect them across long distances. Leonard Kleinrock linked a UCLA computer with a Stanford computer using packet switching. Data was broken down into smaller pieces and sent across multiple channels, before being reassembled at the destination.

Vint Cerf & Bob Kahn developed an early form TCP/IP for ARPANET, which became the basis of modern Internet. ARPANET officially switched over to this system on January 1st 1983, marking its official introduction into modern existence as the Internet.

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In the decades that followed, the Internet thrived as its commercialization allowed more people to afford the hardware required to access it. This led to a period of rapid growth, which saw the creation of websites, email and increased cybersociability. Sadly, 1997 saw the first speculative boom and subsequent collapse. However, this did not stop enthusiasm or growth of the Internet.

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Archie was the original search engine introduced to public FTP servers back in 1990. Archie, although not as sophisticated as modern online marketing techniques, laid the foundation for them.

Bajan Alan Emtage, the creator of Archie, was a student at McGill University in Canada. While working as systems administrator on their computer network, he soon was responsible for half of Eastern Canada's Internet traffic.

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He initially kept his program a secret at McGill because it consumed too much bandwidth. However, word spread quickly via Usenet. It became an invaluable tool to find free or public domain content.

Emtage chose not to patent his software because he did not want "big oil or big pharma" to absorb the search engine industry. This decision was extremely influential and remains important today in the history of digital marketing. Many of the techniques he introduced via Archie are still used today by search engines like Google.

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HotWired Magazine of Wired magazine developed the first clickable banners in 1993 as part of an experiment in digital publishing to generate revenue through selling space on its website to advertisers, just like a traditional print magazine would sell ads to generate income.

Digital marketing was still a new concept, and marketers were unsure of how to begin. Internet usage was not widespread at the time, so experts were unsure how to implement digital strategies in their businesses.

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DoubleClick was launched at this time. It allowed companies to measure their return on investment for banner ad campaign while making real-time changes on an active campaign.

In the early 90's, many websites began opening up rapidly, leading to what is known as the dot com boom. At this time, new companies received funding but could not convert it to profit growth resulting in many of these businesses failing. Google and Yahoo were able to survive this phase, as digital marketing continued to develop.

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Digital marketing's origins are controversial, but its development is clear. The Internet was an enormous factor in shaping digital marketing; take advantage of Intellipaat's Digital Marketing Training for further insight.

In 1982, the Boston Computer Exchange became the inaugural eCommerce website. Operating over dial up bulletin board system, this site allowed individuals to buy and sell computers online marketplace.

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In the 1990s, commercial Internet use saw rapid advancement. The Archie search engine indexes FTP sites. Computer storage capacity has also increased to the point that companies now use databases instead of list brokers. This spurred on ecommerce.

In 1995, Amazon made its debut as an online bookstore and quickly rose to become one https://discussions.corebos.org/member.php?action=profile&uid=411935 of the leading retail websites worldwide. PayPal provided customers with a safer way to make transactions during this year; YouTube was also introduced, revolutionising marketing as we know it.

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Digital marketing as it exists today first emerged during the 1990s with the development of Archie as well as clickable web banner ads.

Alan Emtage initially developed Archie with an emphasis on indexing FTP sites using a data gatherer script-based data collector to search through folders and files across anonymous FTP servers for specific information. Later, Veronica was added for Gopher servers. Jughead was also introduced as a file-based search engine.

In the early 1990s, computer storage capacity increased dramatically and companies began to switch from list brokers to database marketing. Infoseek was one of the first companies to offer search results that were ranked according to relevance.

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Ask Jeeves was first launched with its question-and-answer feature featuring its iconic Jeeves the Butler logo in 1997, taking an innovative approach to search using natural language instead of keywords - which was later adopted by other search engines such as Yahoo, Google and Excite.